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The Peninsula Shanghai Moments Campaign

The Peninsula Shanghai’s film recreates the look and feel of the glamorous era when Shanghai was feted as “The Paris of the East”. The film features a journey in a bespoke Rolls-Royce beginning at Shanghai’s iconic Garden Bridge, passing heritage buildings along the historic Bund, phasing in and out various memorable moments created at The Peninsula Shanghai and ending with exceptional magnificent views of the Pudong skyline and Huangpu River from Sir Elly’s Terrace, one of the best known vantage points in the city.

 

More ABOUT THE CAMPAIGN

  • The Rolls-Royce shot took place at 5:00 am to avoid traffic on the Bund. It gives an unusual feel to the historic Bund since the area was completely free from the usual hustle and bustle. The Rolls-Royces, as well as the six bespoke BMWs in the fleet, are equipped with wireless internet access and complimentary cutting-edge long-distance and international VOIP phone calls that wowed the crew who couldn’t stop trying it!

     

  • Bringing back the glamour from Shanghai golden era past of the 1920s, we re-created Lobby Dance at a luxurious ballroom in 1920s Shanghai. A professional vocalist, 18-piece orchestra and three pairs of award-winning dancers were hired for this shot. The dancers were dressed by Shanghai Tang and made up by professional stylists Tao Yong Quan and Liang Hui, who have been appointed by Meng Jing Hui, the most renowned drama director in China, as Heads of Style for most of the filmmaker’s works.

     

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